Privacy Policy

Last updated: April 2026

The company places the highest importance on protecting the privacy of visitors to the website https://photophild.com (the “Website”). The security of visitors’ information is very important to us, and we are committed to protecting it.

The purpose of this policy is to transparently explain the basis for processing any personal information collected from you through your browsing of the Website, how the information will be used, how the information you provide may be disclosed to third parties, and the use of “cookies” or files or tags on the Website.

The company is committed to protecting your personal information in a manner consistent with applicable data protection laws. Please read this policy carefully together with the company’s Terms of Use, and understand the company’s position and procedures regarding your personal information and how the company will handle it.

The terms of this Privacy Policy are written in masculine form for convenience only and are intended for all genders equally.

Policy Approval

Your use of the Photophil website, including registration, browsing, or providing information, constitutes approval and consent to this policy.

You are not legally required to provide personal information, but without it, you may not be able to enjoy some of the services.

If you provide personal information about another person, you must inform that person of this policy and obtain their consent.

Types of Information Collected

  • Personal information – information about an identified or identifiable person, such as: full name, phone number, email address, physical address, ID number, location data, financial data.
  • Sensitive information, if provided – medical information, health status, detailed financial data, or biometric information – handled in accordance with stricter legal requirements.
  • Anonymous/technical information – website usage data, IP addresses, browser types, cookies, general location, clicks, time spent on the Website.

Cookies and Tracking Technologies

What are cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when visiting a website. Cookies allow the Website to identify your device and remember information about your visit.

Types of cookies we use:

Essential Cookies

These cookies are necessary for the basic functioning of the Website and cannot be disabled. They include:

  • Privacy consent cookies – store your choice regarding consent to the Privacy Policy
  • Security cookies – prevent malicious activity and protect your information
  • Session cookies – store your browsing details during your visit to the Website
  • Shopping cart cookies – remember the products you added to the cart, if an online store exists

Performance & Analytics Cookies

These cookies help us understand how users visit the Website and allow us to improve the user experience:

  • Google Analytics – collects anonymous statistical data about Website usage, including pages viewed, visit duration, and source of arrival
  • Google Tag Manager – manages tags and tracking on the Website
  • Hotjar / Microsoft Clarity – user behavior analysis tools, including heatmaps and session recordings
  • Facebook Pixel – tracks conversions and optimizes advertising campaigns

Information collected: IP address, masked where applicable, browser type, operating system, screen resolution, language, pages viewed, time spent, and referral source.

Functional Cookies

These cookies allow the Website to remember your preferences and provide enhanced features:

  • Language preferences – remember your language selection
  • Display preferences – store customized display settings
  • Login information – store your login details, if you selected “Remember me”
  • Geographic location – remember your location to display relevant content

Marketing & Advertising Cookies

These cookies are used to display relevant advertisements and measure the effectiveness of marketing campaigns:

  • Google Ads – tracks clicks and conversions from Google ads
  • Facebook Ads – tracks activity of users who arrived from Facebook
  • LinkedIn Insight Tag – tracks conversions from LinkedIn campaigns
  • Remarketing Tags – allow personalized advertisements to be shown to users who visited the Website
  • Affiliate Tracking – tracks referrals from business partners

Additional technologies:

  • Web Beacons / Pixels – small transparent images embedded in Website pages for tracking purposes
  • Local Storage – local browser storage for saving data
  • Session Storage – temporary data storage for the current session
  • Device Fingerprinting – device identification based on technical characteristics

Third-Party Services:

The Website uses the following services, which may collect information:

  • Google Analytics – traffic and Website usage analysis
  • Google Ads / AdWords – paid advertising and conversion tracking
  • Facebook Pixel – activity tracking and personalized advertising
  • YouTube – embedded videos, if any
  • Google Maps – display of maps and locations
  • WhatsApp / Messenger – sharing and communication buttons
  • CDN Services, such as Cloudflare – content delivery and security services
  • Payment Processors – payment processors such as PayPal, Stripe, and credit cards

Managing Cookies:

You can control and block cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions

Please note: blocking certain cookies may affect the functioning of the Website and your user experience.

Deleting Cookies:

You can delete existing cookies at any time through your browser settings. Deleting cookies will result in the loss of saved preferences and will require you to agree again to the Privacy Policy.

Third-Party Cookies:

Some cookies are set by third-party services appearing on the Website pages. We have no control over these cookies. We recommend reviewing the privacy policies of these services:

Cookie Lifespan:

  • Session Cookies – deleted when the browser is closed
  • Persistent Cookies – remain on the device for a defined period of time, up to 365 days

Purposes of Information Processing

The company will use the information for the following purposes:

  • Providing the services requested by you
  • Managing contact with customers, suppliers, and other parties
  • Improving and upgrading the Website and services
  • Sending marketing and advertising updates subject to your consent
  • Complying with legal requirements, managing legal disputes, or investigating complaints

Sharing Information with Third Parties

The company may share personal information with:

  • Technology service providers (CRM, website hosting, cloud services, systems)
  • Payment processing providers, shipping companies, or business partners required to perform the service
  • Competent authorities – when required by law

Information sharing will be carried out in accordance with confidentiality and data processing agreements.

Databases and Registration

Personal information is stored in databases managed by the company, registered in the Database Registry of the Privacy Protection Authority, to the extent required by law. The company has appointed a Data Protection Officer (DPO) responsible for supervision and compliance with legal requirements.

Information Security

The company implements advanced security measures – encryption, access control, cyber monitoring, backups. In the event of a serious security incident, the company will act in accordance with the provisions of Amendment 13 and will report to the Privacy Protection Authority and to the data subjects without unreasonable delay. The company limits access to personal information only to employees or contractors who need it.

Data Retention

The information will be retained only for the period necessary to fulfill the purposes of this policy.

User Rights

In accordance with the Privacy Protection Law and Amendment 13, you have the following rights:

  • The right to review the personal information stored about you
  • The right to request correction of incorrect, incomplete, or outdated information
  • The right to request deletion of personal information (“the right to be forgotten”), subject to legal limitations
  • The right to object to the use of information for direct mailing or marketing purposes
  • The right to restrict data processing

Transfer of Information Outside Israel

The information may be stored on cloud servers outside Israel.

The company will ensure that such transfer of information complies with legal requirements, including the existence of appropriate protection mechanisms.

Children

The Website is not intended for children under the age of 18, and the company does not knowingly collect personal information from them.

Enforcement and Monitoring

The company continuously monitors its compliance with this policy. Privacy-related complaints will be handled immediately and in cooperation with the Privacy Protection Authority, as required.

Changes to the Policy

The Website is not intended for children under the age of 18, and the company does not knowingly collect personal information from them.

Enforcement and Monitoring

The company continuously monitors its compliance with this policy. Privacy-related complaints will be handled immediately and in cooperation with the Privacy Protection Authority, as required.